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BUS 620 Week 5 Assignment – Marketing in a Global Economy

BUS 620 Week 5 Assignment – Marketing in a Global Economy ÿ Marketing in a Global Economy. Review the following article: Faris, S. (2012). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek. Retrieved from Proquest. According to the article, Italy poses a _reputational risk_ for Starbucks. In a 2-3 page paper, examine some of the challenges Starbuck_s faces in addressing that risk. Determine whether there is a strategic advantage to entering the Italian market. How should competitor_s marketing strategies inform and influence Starbuck_s entry into this new market? Should it even enter Italy at all? Paper must be in the correct APA writing style and include a minimum of 2-3 resources, in which one resource must be peer reviewed