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BUS 620 Week 4 Assignment – Ad Compaign – Article Review

BUS 620 Week 4 Assignment – Ad Compaign – Article Review ÿ Ad Campaign. Review the article: Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from EBSCOHost. In a 2-3 page paper, answer the following: ÿ Is Mountain Dew_s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer. Provide a proposed redesign of the campaign that could have a more universal appeal. What communication channels should be focused on? Why? Paper must be in the correct APA writing style and include a minimum of 2-3 resources, in which one resource must be peer reviewed