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BUS 620 Week 3 Assignment – The Case of the New Apple, Inc.

BUS 620 Week 3 Assignment – The Case of the New Apple, Inc. ÿ The Case of the New Apple, Inc. Read the article: Burrows, P., & Satariano, A. (2012). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. Retrieved from http://www.businessweek.com/articles/2012-06-07/can-phil-schiller-keep-apple-cool#p2 Assignment Instructions: Develop a two- to three-page paper that addresses the following: Is Apple_s brand in jeopardy following the death of Steve Jobs? _There is no place for Apple to go but down._ Synthesize the generic strategies and segmentation strategies that Apple can implement to prevent going down. What do you expect from Apple in the future ? Will Apple experience a continuation of its current trajectory or will Apple_s good fortune change? Paper must be in the correct APA writing style and include a minimum of 2-3 resources, in which one resource must be peer reviewed