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BUS 599 Week 1-Crafting and Executing Strategy (Athletic Shoes)

ÿ BUS 599 – Latest (Strayer) – Strategic Management BUS 599 Week 1 Assignment – Crafting and Executing Strategy (Athletic Shoes) Assume that you are a business owner or business professional, in a company and industry of your choice, responsible for creating andexecutingÿthe company_s strategic plan. Write a 4-5 words paper in which you: Develop an argument supporting the importance of a strategic plan for the success of the defined business. Create a mission statement for the company explaining how the mission will be essential to the company_s success. Create a vision statement for the company explaining how the vision statement supports the company_s mission. Establish five (5) key objectives for the company encompassing operational, financial, and human resource aspects of the business and justify why each of these objectives is essential to the success of the business. Justify how the five (5) key objectives established support the mission and vision statements of the company as defined in theÿassignment. Use at least four (4) quality academic resources in thisÿassignment.ÿ Note:ÿWikipedia and other Websites do not qualify as academic resources. Yourÿassignmentÿmust follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of theÿassignment, the student_s name, the professor_s name, the course title, and the date. The cover page and the reference page are not included in the requiredÿassignmentÿpage length. The specific course learning outcomes associated with thisÿassignmentÿare: Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities. Use technology and information resources to research issues in strategic management. Write clearly and concisely about strategic management using proper writing mechanics. ÿ