ÿ BUS 599 Latest (Strayer) – Strayer Management BUS 599 – Assignment 2 – Employing Strategy in a Competitive Marketÿ(Athletic Shoes) ÿWrite a 4-5 Words paper in which you: oÿÿ Create an environmental scan for the company indicating the most significant environmental threats and discuss how the company should respond to each threat to ensure that the impact to the business is minimal.ÿ oÿÿ Based on the environmental scan, evaluate the company_s strengths and evaluate how the company can leverage these strengths so as to yield aÿcompetitiveÿadvantage in the marketplace.ÿ oÿÿ Identify a significant competitor for the company and assess how your company will compete against it to maximize profits and create value for stakeholders.ÿ oÿÿ Assume that the U.S. economy is in a state of decline requiring modifications to theÿstrategy. Evaluate how theÿstrategyÿshould be modified. Provide a justification of how this will help the company continue to compete in the marketplace.ÿ oÿÿ Evaluate how global competition may impact the businessÿstrategyÿand determine how the company should respond. oÿÿÿUse at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.ÿ ÿYour assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student_s name, the professor_s name, the course title, and the date. The cover page and the reference page are not included in the required page length.ÿ The specific course learning outcomes associated with this assignment are: oÿÿ Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm_s competitiveness. oÿÿ Use technology and information resources to research issues in strategic management. oÿÿ Write clearly and concisely about strategic management using proper writing mechanics.